Case Study
JP
JPMorgan Chase
SaverLife

Precision markets.
Research-grade growth.

How Growthr ran a controlled, geo-targeted field experiment across three priority markets — turning paid acquisition into durable research signal for JPMorgan Chase.

Above Benchmark
Signup Efficiency
Top Quartile
Deep Funnel Performance
3 Markets
Geo-Targeted Regions
100%
Funder KPIs Delivered
A field experiment,
not just a flight
JPMorgan Chase needed more than reach — they needed a controlled, measurable market activation. Every signup had to feed a standardized research layer, producing clean, comparable insights across regions without time or seasonality muddying the data.

Geo precision at scale

Activating specific communities across three distinct regions — each with unique demographics, media costs, and engagement patterns.

Research-grade acquisition

Every new member had to flow into an immediate post-acquisition research survey — requiring tight coordination between growth, product, and analytics.

Durable infrastructure

Building tracking, events, and survey infrastructure that outlived the campaign — turning a targeted flight into a repeatable engine for future funder-backed initiatives.


Three markets.
One methodology.
  • Market 01 — Georgia
    Proof of Concept & Calibration
    Launched precision-targeted campaigns across Georgia with controlled audience segments. Achieved above-benchmark signup conversion while calibrating the post-acquisition research survey flow. Established baselines for cost efficiency and deep funnel performance.
  • Market 02 — Alabama
    Replication & Research Validation
    Replicated the Georgia playbook in Alabama to validate cross-market consistency. Maintained above-benchmark signup rates while scaling spend. Confirmed the research survey infrastructure produced clean, comparable data across regions.
  • Market 03 — Greater Washington (DMV)
    Scale & Infrastructure Lock
    Expanded to the DMV region with optimized targeting. Achieved the strongest deep funnel performance across all markets. Locked in the JPMC DMV Survey tracking/event infrastructure as a permanent, repeatable asset for future funder campaigns.

Cross-market performance
at a glance
Market Comparison
Conversion rates by region
Aggregate Funnel
Combined conversion efficiency
Deployment Sequence
Phased market activation over campaign lifecycle

Repeatable precision
across every market

Across three distinct geo-targeted markets, we maintained consistently above-benchmark signup rates and strong deep funnel conversion — proving the methodology works regardless of region. The infrastructure we built now serves as a permanent asset for SaverLife's future funder-backed campaigns.

Above
Benchmark
Signup Efficiency
Top
Quartile
Deep Funnel Performance
100%
Funder KPIs Delivered
3
Markets Activated

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