Backstage
♡ 30.3K
OVO Reel
♡ 33.2K
Shot run-and-gun backstage and during a nine-hour Keinemusik set at Brooklyn Mirage. All analog. The capsule merch sold out in 60 seconds.
Rampa reached out the week of Keinemusik's first Brooklyn Mirage headline. OVO and Keinemusik were dropping "The Party's Over," their first capsule collab, and needed a promo piece that matched the moment.
The approach was all analog: film photos shot backstage, stitched into a stop motion animation. No digital renders. The medium gave the shirt's unique front and back design something a standard video never could. You see the art in motion, the full design within one continuous piece.
It's a format that hasn't really been replicated since.
The shoot wasn't a studio session. It happened the night Keinemusik headlined their first Brooklyn Mirage show. Backstage, between sets, during the crowd. A mix of film and digital captures of Rampa and the crew wearing the collab in their element.
Within hours of OVO publishing the content, Drake picked it up and ran it on his story. The capsule dropped shortly after and sold out in under a minute.
