How we built the brand: BevZ
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The Brand
BevZ is a cannabis brand which creates premium cannabis experiences. BevZ sells THC infused coffee, tea, and sugars.
The Ask
BevZ approached us with the goal of creating a brand from scratch. We were tasked with conducting market research, developing a brand name, brand story, visual identity, product naming, and packaging to bring this brand and company to life.
The Results
We took a data-driven approach to building BevZ’s brand. By focusing on BevZ’s target audience, we built a brand identity (name, logo, colors) and brand packaging which underwent multiple market tests.
The Project
The Brand
BevZ is a cannabis brand which creates premium cannabis experiences. BevZ sells THC infused coffee, tea, and sugars.
The Ask
BevZ approached us with the goal of creating a lifestyle cannabis brand from scratch. We were tasked with conducting market research, developing a brand name, visual identity, product naming, packaging, and brand story to bring this brand and company to life.
The Results
We took a data-driven approach to building BevZ’s brand. By focusing on BevZ’s target audience, we built a brand identity (name, logo, colors) and brand packaging which underwent multiple market tests.
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Brand Identity (Packaging)
Process and Visualisation
Scrapped Direction
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