Record pushes, viral creative, and product.
Strategy, creative, and distribution.
For labels and artists moving culture.
Partner with us across the full stack: creative, marketing, web, and brand. Or engage a single service.
Shot the creative for the debut of the OVO × Keinemusik merch collection. Result: OVO's biggest social post of all time, the drop sold out in 30 seconds, and Drake reposted. We also ran the campaign for Keinemusik's first Brooklyn Mirage show, driving awareness and ticket demand right up to the door.
Blitz strategy across every tastemaker and culture page at once, layered with viral formats timed to release. XTC hit #1 overall on Beatport within days, driven by organic-feeling influencer seeding at scale. 36,000+ TikTok audio uses, the highest organic adoption we've run on a single release.
Marketing for a remix of Modjo's "Lady (Hear Me Tonight)" on Kitsuné Music. Kitsuné is the French label that turned electronic music into a fashion crossover. The track hit #1 Afro House and #2 overall on Beatport. 26M+ views off coordinated tastemaker seeding, culture pages, and paid amplification.
Sparrow & Barbossa, Koshi, Daymaan
Full push for Nterini 2.0 across influencer seeding, viral content, paid ads, and playlisting. Hit #1 Afro House, #2 overall on Beatport. Ten million in reach across Instagram and TikTok, multiple individual posts cleared one million views each. Coordinated content tailored to each platform, all running at once.
Luch & Sparrow & Barbossa ft. Fatoumata Diawara
Two campaigns across Circoloco Records, the iconic Ibiza label born from DC-10. You Go EP and Float, both seeded simultaneously across the deep house and Afro house culture-page network. 16M+ views on You Go and continued across Float for 20M+ total.
What we ship for the work itself.
Full creative for VOD's Miracle release: music video, album artwork, brand. Concept, shoot, post, delivery, all inside the team.
Music Video & Album Art
Ben Z, Sparrow & Barbossa, Dr. Chaii Bantu, Neel

Eight weeks developing the proposed visual direction for the official Astroworld album artwork, working directly with Travis Scott's creative team. Final contender before the project went another way. Shown here as a standalone piece.
Full visual identity for an electronic and house label representing artists worldwide across Afro, Latin, and tropical house. Turtle-globe mark, designed to feel as at home on a Cape Town poster as it is on a Berlin sleeve.
w/ Rose Garden Creative
We're performance-driven across everything we do. We built Clipper, our own influencer tracking platform, so nothing falls through the cracks. You get a dedicated point of contact, weekly reports that actually tell you something, and a team operating inside your workflow, not outside it.
Interactive experiences, brand sites, and digital products that actually get shared. Available as a standalone project or part of a full-service engagement alongside campaigns and creative direction.
Brand and product site for Revolo's TEIL2 effects pedal. Visitors can play the pedal live, hearing exactly how it sounds before they buy.
Browser-based AKAI MPC 2000XL emulator that lets you play Kanye's "Runaway" with your hands. No controller needed. Hand tracking via webcam.
Interactive experience built around the Iceman concept for Drake. Generate original Iceman visuals with physics-based animation and original sound design.
Concert tour site for Ye, designed to feel like the room itself. Built for the announce, not the press release.
Same hand-tracking interface, new pack. "Around the World" chopped onto the pads. Play it via webcam.
The MPC series, loaded with Ye's "Father Stretch My Hands." Hand-track via webcam, finger-drum in the browser.
Tell us about the release. We'll come back with a plan, a budget, and a timeline within a week.